red stripe musical corner store
On the 27th of October 2012, a corner store in East London, UK was transformed into an interactive musical experience. The project was commissioned by Red Stripe and we worked closely with the talented director Greg Brunkalla, Sting Digital and KK Outlet to create a series of custom instruments out of the products typically found in a corner store. The instruments ranged from a Food Can Xylophone to the Tetra Pak Maracas. Every instrument had a unique tune to contribute to the overall musical ensemble.
Our aim was to activate the store and bring it life every time someone chose a Red Stripe from the refrigerator. We used the track “A message to you Rudy” by Dandy Livingstone, as a nod to the Jamaican heritage of Red Stripe.
video
making off
My role in this project was creative technologist and I build the robotic instruments for the studio Hirsch & Mann, where we collaborated with KK Outlet & stink.
Our aim was to activate the store and bring it life every time someone chose a Red Stripe from the refrigerator. We used the track “A message to you Rudy” by Dandy Livingstone, as a nod to the Jamaican heritage of Red Stripe.
video
making off
My role in this project was creative technologist and I build the robotic instruments for the studio Hirsch & Mann, where we collaborated with KK Outlet & stink.
